Charlie and I were co-panelists, along with Chris Anstey of GlaxoSmithKline and moderator Berny Wright of Agilysys, at the CIO Forum & Executive IT Summit in King of Prussia, PA on April 16, 2009.
Click here to view our slide presentation.
Companies are at very different stages of how they use Web 2.0 and social media technologies and tools. Managers and employees are all over the lot: some use these tools as they would the telephone, while others are a little skeptical of the value.
We rely on the web in every facet of our daily lives - so much so that the boundaries between our work and personal lives are not as clear as they used to be. We forget that we're still seeing the infancy of the web from a management perspective.
We are only beginning to understand the best ways to figure out which tool works best for which purpose and how to measure the result. They aren't sure how to reconcile a myriad of corporate concerns, not the least of which is around security and bad press.
Managers brought up in the traditional role of organizing, planning and control need to be trained on how to manage in the new realities of an open, transparent, agile and empowered web-enabled workplace.
CIOs have an important leadership role to play. Their knowledge can help their business partners become educated consumers of web-based products. They can help guide their companies from experimentation and ad hoc use to strategic use of web technologies and tools.
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