Jeff Greenfeld had a fabulous piece today on Sunday Morning called Media Is Changing, But Some Things Endure.
We couldn't agree more. The maturity of the web and convergence of tools IS a sea change - in how we get our news, information and stay abreast of our family and friends as we move through our daily lives. The PDA has become a one stop shop for just about everything from ordering a pizza to planning our next vacation.
At Cognetics, we also believe that this sea change is occuring right now in the workplace. We may not feel it yet but it's moving at a rapid clip. Web 2.0 is not a spectator sport in the business world: you gotta be in it to win at it.
But just as the fundamentals of media itself haven't changed (we still want it to be accurate, complete, useful, well produced, entertaining, etc.), the web is not going to change the fundamentals of the business world. The bottom line is you still need to manage profit and loss, continue to innovate, and do the right things for customers, employees, society and investors.
What do you think?
We'd like you to know:
Charlie and I are launching a new program we created for the American Management Association to help leaders understand what Web 2.0 is all about, consider how t0 make the most of its potential (especially to help us weather the economic downturn) and create what we call a Web 2.0-Friendly Culture. We hope you'll check out Making Sense of Web 2.0: Leveraging Social Media in Your Organization (Seminar #2190).
Comments