Charlie wrote this terrific article that's in this month's Website magazine called, The First Ten Seconds. If you want to know how to design web sites that get more than a ten-second look you might want to read it.
This got me thinking about employee experiences. I don't know how long recruiters look at resumes, but I've heard it's anywhere from 10 to 30 seconds. When new leaders give their first all-employee speech, how long do you guess it is before the audience decides "same old, same old," "we can wait this guy out," or "I'd like to hear more"?
The realities of a web world are already starting to change the way leaders relate to employees.
I don't just mean CEO blogs. After all, not every CEO is a skilled blogger like Sun's Jonathan Schwartz. Yet one of the reasons Jonathan's Blog is successful is because his authenticity comes through. Reading it, you get the feeling that he is sincere and approachable. You don't get the impression that it's being ghost-written by someone in corporate communications.
Besides authenticity, the web world is all about the "user" or people (as I prefer to think of them). What will help an individual person be more knowledgeable, more effective, get things done, connect with other people, have fun, whatever.
The web demands segmentation and personalization to get and keep people's attention (let alone their buy-in or engagement). Will the appeal of a "My Coke" site translate into a MyCEO relationship?
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