It doesn't take a linguist to figure out that geeks and suits speak a different language - especially when emotions run high (or meeting fatigue has set in.) But just as it's important to be mulit-lingual in a global community, managing a technology-dependent company makes it incumbent that business and IT people learn to understand one other more clearly.
In my early days of working with IT people, I learned the hard way the difference between sort and select, and the importance of specifying what "alpha" order means. (Like who would ever think that first name would be an option?) Oh, if only it were as easy as memorizing vocabulary words or having IT folks embedded in other departments.
The difference between geeks and suits illustrates what can happen when two great minds not only don't think alike, they don't work or define success in the same way.
"Process," "requirement," and "project," for example, encompasses far greater detail and specificity to IT than it does to the business. IT is worrying about architecture, constraints, dependencies and resources, while the business folks are thinking operating cost, end result and ease of use.
Working together can also be a painful experience. The IT folks work in an iterative way, thinking things through, trying to understand all the implications in a world that is very complex. Business people, I hate to say, more often than not prefer the "point and shoot" method: make the best decision you can with the best information you've got, and go.
IT folks declare victory when a project comes in on time, on budget, and doesn't crash. Business people take all of that as a given; for them success is when the technology is easy to learn, makes their lives easier, and lead to a better business result.
Like my friend, Paul Glen, I spend a lot of time thinking about this phenomenon. Paul wrote a terrific book called, Leading Geeks; he has a neat newsletter and lots of tips on his website www.leadinggeeks.com.
I am not optimistic that this chasm between geeks and suits will disappear soon. There's a big difference between being proficient using technology and having the deep knowledge required to build it. When geek-ness and suit-ness occupy the same body, it's a beautiful thing. But it's also extremely rare.
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